Retailers are constantly looking for ways to provide a better shopping experience to their customers, and in turn, improve their bottom line. But, without consumer data, this is next to impossible. It is vital that businesses in the retail space collect accurate, timely, and pertinent information so that they are equipped to not only make […]Read more "You Can’t Manage What You Can’t Measure: Analytics and The Brick and Mortar Retailer"
It’s that time of year again. Once the Fourth of July fireworks end with a big bang, it’s officially back-to-school shopping season. While kids look forward to new classes and reuniting with friends, parents dread the mad rush down endless aisles to get ready. With a serious shopping frenzy on the horizon, retailers are gearing […]Read more "How Retailers Can Prepare for the Back-to-School Shopping Frenzy"
Imagine trying on clothes in a dressing room, and instead of having to peek your head around the door and flag down a sales associate to ask for a new size, you can instead request different items with literally the touch of a fingertip. That is exactly what you will find in designer Rebecca Minkoff’s Manhattan flagship store, where standard mirrors have been replaced with interactive surfaces, allowing customers to see style recommendations, ask for alternative sizes, change the room lighting, and even make a direct purchase.Read more "Why Shopping Will Never Be the Same with VR/AR"
Once upon a time, shopping was a personal experience. You would visit a new store, chat it up with the business owner, and leave feeling like you made a new friend. When you came to the shop again, you were greeted by name, asked about your day, and told about the sale on your favorite […]Read more "Clienteling: Where Everybody Knows Your Name"
It’s not easy being a brick-and-mortar in the age of digital transformation. With more and more customers making their purchases from the comfort of their own homes, retailers have to find new ways of innovating to enhance the shopper experience. At a time when customer expectations are soaring to new heights and shoppers are more […]Read more "Why Retailers Must Deliver a Personalized Touch"
Retail is a trillion dollar industry. To stay ahead of market trends, retailers are increasingly leveraging big data to get to know their customers better and uncover insights to ultimately drive sales. Retailers, small and large, are using big data to gain a competitive advantage as new technologies allow businesses to not only predict trends, […]Read more "Big Data: The Holy Grail of Retail"
We’ve all heard the saying “omnichannel is dead.” But, is it really? With the proliferation of mobile apps and social media in this day and age, retailers may wonder if omnichannel still plays a vital role in delivering the ultimate customer experience. This is because with the momentum toward integrating commerce across channels, there’s one […]Read more "Does OmniChannel Still Matter in 2017?"
The future of retail is bringing new innovations and technical capabilities to the forefront. Recently, experts and industry leaders from across the globe traveled to New York City for the National Retail Federation’s 106th Annual Convention and Expo in order to gain a competitive advantage. Dubbed “Retail’s Big Show” years ago, the three-day conference attracts […]Read more "NRF Recap: Through the Eyes of LNL Systems"
When people become more connected, lives change. We saw it way back with the telephone, more recently with the internet. Interestingly, the same holds true for retailers. The Internet of Things is becoming a reality, and new worlds are opening as IoT dramatically changes the customer experience for the better. At the same time, associates […]Read more "Activating the Retail Internet of Things"
2016 was a transformative year for the retail industry, with innovation being a key driver of retail success. A wave of emerging technologies wowed consumers and continued to have a lasting impact on purchasing decisions. In today’s smart, digital world, the future of retail depends upon personalized customer interaction, embedding connectivity and intelligence in retail […]Read more "7 Retail Technology Trends to Watch in 2017"