You Can’t Manage What You Can’t Measure: Analytics and The Brick and Mortar Retailer

Retailers are constantly looking for ways to provide a better shopping experience to their customers, and in turn, improve their bottom line. But, without consumer data, this is next to impossible. It is vital that businesses in the retail space collect accurate, timely, and pertinent information so that they are equipped to not only make […]

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Why Shopping Will Never Be the Same with VR/AR

Imagine trying on clothes in a dressing room, and instead of having to peek your head around the door and flag down a sales associate to ask for a new size, you can instead request different items with literally the touch of a fingertip. That is exactly what you will find in designer Rebecca Minkoff’s Manhattan flagship store, where standard mirrors have been replaced with interactive surfaces, allowing customers to see style recommendations, ask for alternative sizes, change the room lighting, and even make a direct purchase.

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