The Rise of the Tech-Savvy Retail Associate
Just as today’s digital and mobile technologies transformed the way consumers shop, most retail associates use technology to manage virtually every aspect of their lives. As a result, they are more informed and equipped to implement technology solutions to create a more meaningful shopping experience for consumers.
Imagine a tech-savvy customer approaches your retail associate with a laundry list of questions about a cool new gadget. While attempting to use the iPad kiosk to access product details and pricing, the newly installed technology refuses to produce the information at the desired speed, to the point where it’s hard for the associate to keep up with the conversation. As a result, the associate feels frustrated and unequipped to meet their customer’s needs.
The retail industry talks at length about how stores have to keep up with the tech-savvy customer, but what about the tech-savvy employee?
Here are a few ways to empower and enable your retail associates to ensure productivity and increased engagement:
Properly equip them. To truly empower your associates, retailers must enhance in-store digital capabilities, including social integration, mobile, and personalization. Don’t wait to upgrade your technology until it’s too late. There’s nothing more frustrating than being held back from success in your job by technology that doesn’t work. Give associates access to technology that arms them with information while allowing them to be active on the sales floor.
Train them. Having the right knowledge amplifies your ability to be successful on the job. Retailers can help store associates embrace new technology by holding hands-on training sessions and asking for feedback on the new tools. Properly trained, most associates pick up quickly on new equipment and find ways to use it to improve efficiency.
Offer support. Today’s tech-savvy retail associates are transforming the way retailers do business. And although most associates (especially Millennials) are advanced when it comes to leveraging technology, getting on-the-spot guidance and support is imperative. To streamline the process, give your employees a quick outlet to troubleshoot problems they run into.
Ask them what they want. Who knows how to make a job more efficient more than the people actually doing the job? Check in with your associates and get their opinion on what is working and what isn’t, and ask them for their input on new technology they feel is worth incorporating in their daily tasks.
Today’s retail associates have a different mindset and different skills than previous generations. By empowering and motivating them to take full advantage of new technologies, retailers can increase efficiency and ultimately improve their bottom line.
Today’s tech-savvy retail associates are transforming the way retailers do business.