Is Your Technology Creating Happy Shoppers?


New products. Lower prices. New interior look. Your retail store seems to have it all. Your sales have gone up, so your customers must be happy, right?That may not always be the case. But with the right technology, the benefits are limitless.So, think about what makes a truly happy shopper:

  • Quick checkout. Not enough staff at the deli? With the right technology, a happy customer leaves with their pound of Boar’s head turkey breast in just under four minutes.
  • Immediate assistance. A customer needs a smaller size in the shirt they tried on, but doesn’t remember what rack they found it on. With the right technology, a store associate is alerted and shows up to help in seconds.
  • Easy location of product. Customers who can find what they want quickly are more likely to buy quickly.
  • Personal feeling. Find out what is working for your customers, what parts of the store need improvement and how long response times are taking. Customers will start to feel appreciated as they begin to experience personalization.

“The way customers interact with a retail brand across all channels offers retailer the ability to understand every aspect of customer journey,” says Sahir Anand, VP research & principal analyst at EKN Research. “It is important for retailers to move beyond using just transactional data and focus on processing and analysis of large omni-channel transaction and sensory data sets.”

The key to creating happiness is in the tech. We live in a day in age where the customers want what they want, when they want it. For retailers, the benefits of utilizing technology to make all these things happen, is a must. And those who don’t integrate will watch their customers walk happily into the store next door. 

Is your technology creating happy customers?

“The way customers interact with a retail brand across all channels offers retailer the ability to understand every aspect of customer journey,” says Sahir Anand, VP research & principal analyst at EKN Research.