Shopping In-Store is Still the Customer’s Preference, So Make It Killer


We all know online shopping is convenient and has its advantages. Sometimes you just don’t feel like changing out of your sweats and are quite happy to order what you need from your couch. And sometimes you can’t find time to get to a store when you need something. But there is no doubt that, overall, customers still prefer shopping at a physical retail store.

According to a survey by TimeTrade, about 90% of consumers are more likely to buy a product when helped by a knowledgeable associate. So while physical retail is not going away, retailers do need to make sure they are consistently creating a killer customer experience for their loyal (and new) customers.

Let’s take a walk through the ultimate customer visit.

The Customer Enters Your Store

When customers walk in, you have an opportunity to make a great first impression by welcoming them and providing information that’s relevant to their personal shopping experience. If a customer has your store app on their smart phone, an iBeacon positioned at the entrance will wake up the app when they enter to let them know about items on sale that day based on their previous purchases. Depending on the size of your store, you might also consider motion sensor mats at the entrance to ensure employees in the back are prepared to greet customers.

The Customer Searches for Products

Customers are quickly frustrated when they can’t find something on the shelf. The aisle sign is labeled with the item they need, but it’s been moved or is out of stock. By simply pressing a call button, customers can direct a store employee to their location for help. Similarly, motion-sensor cameras can alert employees when customers enter an understaffed area of the store.

Don’t forget late nights. When your store is open late, adding in-aisle sensors are an easy way to keep an eye out on the floor while some employees begin store closing procedures. An instant notification can alert the store associate that a customer entered a particular are of the store and may require assistance or there could be a potential LP issue

The Customer Makes Purchasing Decisions

When a customer has an issue with an item or needs to try on another size in the fitting room, call buttons can alert associates to the need for assistance. Rather than lurking near a customer-assist phone or getting dressed to go in search of a different size, the nearest employee can quickly find a customer in need wherever they are.

The Customer Leaves the Store

Sensor mats or que management software at the register immediately alert the nearest employee to open another register, keeping checkout lines short. And after your customers have a pleasant checkout experience, make a lasting impression by thanking your customers as they walk out the door. iBeacons can send push notifications, such as a coupon for the next time the customer shops at your store, keeping them loyal.

Take advantage of the available technology to create a killer experience and keep your customers coming back. There are countless opportunities to provide a personalized shopping experience for every person who walks into your store.

Check our latest infographic: 7 Steps to a Killer In-Store Experience.

7 steps to a killer in store experience

Shopping In-Store is Still the customer's preference, so make it killer

According to a survey by TimeTrade, about 90% of consumers are more likely to buy a product when helped by a knowledgeable associate. So while physical retail is not going away, retailers do need to make sure they are consistently creating a killer customer experience for their loyal (and new) customers.