LNL Systems Rolls Out Comprehensive Retail Communications Suite


LNL Systems Rolls Out Comprehensive Retail Communications Suite

FlorComm Enhances Customer Experience by Connecting In-Store Associates

Natick, Mass., December 16, 2014 — When you have a product that simultaneously boosts associate productivity and enhances the customer experience, retailers don’t hesitate to snap it up. That’s been the experience of LNL Systems, which began selling two-way radios to facilitate in-store communication five years ago and now has a client list that reads like the Who’s Who of retail.

Discount merchant TJX, big box operator Staples, and sporting goods giants Footlocker and Under Armour have all implemented communication systems from LNL, which can be quickly rolled out at hundreds of locations and require no software or wireless network. After the introduction of Bluetooth-enabled earpieces, high-end retailers including Gucci, Louis Vuitton, and Coach installed LNL’s systems to allow associates to discreetly communicate with each other, managers, and security personnel.

Next month at NRF’s BIG Show Conference and Expo (January 11 to 13), LNL Systems will introduce FlorComm, a suite of integrated communication products.

At a fundamental level, the suite provides in-store communication via two-way radios and dual-mode phones. Customers can connect with store associates via a wall mounted call button, alerting associates they need assistance in an understaffed area of the store.

Additionally, devices such as sensors or cameras can be connected to the radio system to broadcast alerts. The system offers a simple way to track information such as how many times a certain call button is pressed per day and the average response time. Solutions supporting the omnichannel shopping experience are a critical component ranging from in-store alerts when online orders are made to simple consumer pick up notifications.

“Even with the rise of online shopping, brick and mortar locations are not going away and in fact are an important part of the omnichannel strategy,” says Mark Barnes, CEO. “Successful retailers are learning how to enhance the customer experience by equipping their store associates with the right tools, enabling them to be knowledgeable and helpful.”

Media Contact : Katie Kern at Media Frenzy Global for LNL Systems | 678-916-3973 katie@mediafrenzyglobal.com

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“Even with the rise of online shopping, brick and mortar locations are not going away and in fact are an important part of the omnichannel strategy,” says Mark Barnes, CEO. “Successful retailers are learning how to enhance the customer experience by equipping their store associates with the right tools, enabling them to be knowledgeable and helpful.”