How Retailers Can Prepare for the Back-to-School Shopping Frenzy


It’s that time of year again. Once the Fourth of July fireworks end with a big bang, it’s officially back-to-school shopping season. While kids look forward to new classes and reuniting with friends, parents dread the mad rush down endless aisles to get ready. With a serious shopping frenzy on the horizon, retailers are gearing up to reset displays with attractive supplies of books, backpacks, and trendy fall clothes.

This year’s back-to-school season looks to be longer, more mobile and include countless trips to major retailers. According to a new study released by Rubicon project, more than a third of parents have begun shopping, spending a large chunk of their budget on tech supplies. As parents begin checking off items on their shopping lists, retailers must be ready to support them to ensure a positive customer experience.

Here are some tips to help you prepare your store for the all important back-to-school frenzy.

Extra staff. The best strategy for the back-to-school shopping season is scheduling extra associates to support the increased customer traffic from students, parents and even teachers shopping for supplies. This should include managers to deal with disgruntled shoppers. By bringing in more associates, retailers can ensure their customers receive outstanding customer service.

Decrease wait times. Find ways to decrease wait time for already irritated, in-a-hurry shoppers. Enable new technologies such as queue management systems, mobile checkouts, and online pick-up areas to speed up the back-to-school shopping experience. Millennials are more accustomed than other consumers to self-service, so provide them with the convenience of devices that help them find product information on their own.

 Increase staff efficiency. Decrease footsteps by equipping your staff with communication systems that let them answer questions quickly and correctly without moving from where they’re standing. Whether it’s in-store or online, delivering a unique customer experience should be the top priority for retailers implementing new processes to drive efficiency.

Amp up loss prevention. It’s easier for shoplifters to steal when there’s a lot going on in the store. Increase your loss prevention efforts with security cameras and occupancy sensors, and take every opportunity to remind associates to be aware of shoplifters trying to blend in with legitimate shoppers.

Back-to-school shopping is upon us, and while parents dread the long lines and busy aisles, it doesn’t have to a stressful experience for associates and retailers. If you prepare your store and empower your associates to handle the high traffic volume, you’ll successfully deliver a customer experience that sets your store apart from competitors.

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How Retailers Can Prepare for the Back-to-School Shopping Frenzy

As parents begin checking off items on their shopping lists, retailers must be ready to support them to ensure a positive customer experience.