Help! How to Handle Emergencies on the Store Floor
No one expects an emergency or crisis situation, especially one that involves an immediate threat to them, their employees, their customers, or the general public. Yet the reality is that emergencies can strike at any time.
Imagine your store is open twenty-four hours, and just as the clock strikes midnight on a stormy night, a power outage leaves your retail space without power for an extended period. We all hope we’re never faced with having to operate a retail store without power, but acts of nature, mechanical problems, and other issues could result in a potential emergency that impacts the safety of your employees.
So what do you do when the lights go out during business hours, a customer is having a medical emergency, or a child spills an entire cup of juice on the ground? The answer is simple: empower your employees to take action by equipping them with the technology needed to cope with any disruptive emergency situation.
Here are four ways to ensure your retail space is well prepared for any emergency:
Keep everyone in the loop. Effective internal communications can have a significant impact on all phases of an emergency situation. Two-way radios make it easy for employees to contact whoever would be best suited to deal with the emergency. These devices not only eliminate unnecessary steps, they enable employees to stay on the floor with customers during times of crisis. Those equipped with a dual-mode phone can make a call outside the store (ex. 911) from where they’re standing.
Communicate discretely. If a camera picks up someone about to steal something in your store, you can easily alert the closest employee without having to make an announcement over the intercom by utilizing the two-way radios. Motion sensors, cameras, and beacons can act as your eyes and ears, directing help to understaffed departments when these crises arise. Also, you can activate alerts to trigger employees when a customer enters during late hours to help them feel safer in the retail environment.
Help your customers. There’s nothing worse than a helpless customer, especially in an emergency situation. Call buttons throughout the store allow customers to alert someone when help is needed. You can also integrate a help button into your store app to ensure employees are responding to emergency situations in a safe and timely manner.
Avoid creating another emergency. When an employee comes across a spill or any type of mess needing attention, a two-way radio lets them call for help. That way, they can stay in the area to make sure other customers avoid the mess rather than leaving to get help or the right cleaning tools.
Emergencies aren’t avoidable, but they can be dealt with better and more efficiently with the right technology. By leveraging those tools, you can keep everyone in the loop—and hopefully come out of an emergency situation unscathed.
Empower your employees to take action by equipping them with the technology needed to cope with any disruptive emergency situation.