We live in a world full of big data available at our fingertips. But how do you know you’re using the right data to make informed business decisions? In the retail environment, it’s critical to know which sales floor trends you should be monitoring to ensure you deliver the best customer experience, and ultimately, increase your bottom line.
Forward-thinking retailers recognize the pivotal role the sales floor plays in their overall success. Because of digital advances, the sales floor has transformed dramatically, with retailers leveraging new technologies to track diverse data connected to customer behavior and gain critical real-time insights into their business.
Retailers who continue to do business as usual often find themselves outmatched in a competitive marketplace. Rather than simply relying on instinct to shape their retail strategies, retailers should take a proactive approach and harness the power of data to uncover evolving retail business practices and challenges.
Here are three ways to track sales floor trends that deliver a seamless customer experience.
- Customer responsive time. Shoppers are often inspired by something they see in a window display while strolling past your store. It’s important to track how long it takes to get an employee in front of an inquiring customer. You can track response time for call buttons, in-aisle sensors and support inquiries and more. This will help you identify areas for improvement.
- Foot traffic. Which sections of your store receive the most traffic and at what time of day? Observing the actual flow of customers in your store in real-time helps to ensure all hands are on deck when the traffic peaks. You can make adjustments in real-time by moving additional employees to the sales floor or redeploying them to higher-traffic areas.
- Mobile engagement. How are customers using their mobile devices in your store? Are they using mobile coupons, sales or apps to help influence product decisions? This will help determine where you should focus your mobile marketing efforts in order to increase the personalization of customer interactions and maximize sales.
Gone is the time when retailers make business decisions based on intuition. From figuring out how to succeed when the traffic opportunity is the highest to uncovering mobile-driven customer patterns, retailers who understand the value of the right sales floor data will have increased revenue and happy customers—a win-win for both.
Because of digital advances, the sales floor has transformed dramatically, with retailers leveraging new technologies to track diverse data connected to customer behavior and gain critical real-time insights into their business.