In the competing, yet connected, world of eCommerce, many brick-and-mortar retailers worry about not being in front of their customers enough. However, with beacon technology, sometimes the opposite can happen. If a retailer is sending too many coupons, posting too much, and running too many ads, people will stop paying attention. When the audience is […]
Read more "How to Balance Beacon Technology in Your Retail Store"In a week that saw over a thousand U.S. retail stores shuttered, many analysts are quick to lament the end of days for brick-and-mortar shopping. But just as the e-commerce technology of the past 20 years changed how consumers searched, discovered, and shopped, new innovations may reinvent the physical store and leap-frog the online experience […]
Read more "Brick and Mortar Retail Is About to Get a Technology Makeover"Retailers are constantly looking for ways to provide a better shopping experience to their customers, and in turn, improve their bottom line. But, without consumer data, this is next to impossible. It is vital that businesses in the retail space collect accurate, timely, and pertinent information so that they are equipped to not only make […]
Read more "You Can’t Manage What You Can’t Measure: Analytics and The Brick and Mortar Retailer"It’s that time of year again. Once the Fourth of July fireworks end with a big bang, it’s officially back-to-school shopping season. While kids look forward to new classes and reuniting with friends, parents dread the mad rush down endless aisles to get ready. With a serious shopping frenzy on the horizon, retailers are gearing […]
Read more "How Retailers Can Prepare for the Back-to-School Shopping Frenzy"Retailers continue their efforts to step up design investments to improve the customer experience, but they should also focus on investing in customer safety. That message was driven home during the SPECS session, “Safe Stores: Design Ideas to Help Customers Feel Safer” Speaker Andrew McQuilkin, retail leader at BHDP Architecture, explained that recent “active” shootings […]
Read more "Designing Safe Stores for Shoppers"Imagine trying on clothes in a dressing room, and instead of having to peek your head around the door and flag down a sales associate to ask for a new size, you can instead request different items with literally the touch of a fingertip. That is exactly what you will find in designer Rebecca Minkoff’s Manhattan flagship store, where standard mirrors have been replaced with interactive surfaces, allowing customers to see style recommendations, ask for alternative sizes, change the room lighting, and even make a direct purchase.
Read more "Why Shopping Will Never Be the Same with VR/AR"Once upon a time, shopping was a personal experience. You would visit a new store, chat it up with the business owner, and leave feeling like you made a new friend. When you came to the shop again, you were greeted by name, asked about your day, and told about the sale on your favorite […]
Read more "Clienteling: Where Everybody Knows Your Name"It’s not easy being a brick-and-mortar in the age of digital transformation. With more and more customers making their purchases from the comfort of their own homes, retailers have to find new ways of innovating to enhance the shopper experience. At a time when customer expectations are soaring to new heights and shoppers are more […]
Read more "Why Retailers Must Deliver a Personalized Touch"LNL System Receives National Recognition as Motorola’s Number One Two-Way Radio Partner NATICK, Mass. — March 28, 2017 — LNL Systems, provider of a comprehensive portfolio of smart devices, platform integration, and analytics, today announced its status as Motorola’s top two-way radio partner for 2016. The Motorola partnership has allowed LNL Systems’ to expand their product […]
Read more "LNL System Receives National Recognition as Motorola’s Number One Two-Way Radio Partner"LNL Systems featured on Worldwide Business with kathy ireland® to discuss enhancing customer experiences with leading IOT technology.
Read more "LNL Systems Featured on Worldwide Business with kathy ireland®"