6 Reasons to Go Digital on the Retail Sales Floor


6 Reasons to Go Digital on the Retail Sales Floor

Communication on the sales floor is one of the most important methods to solving retail pain points. Connecting associates via a simple, lightweight communication device can enable employees to be better informed and therefore enhance the customer experience. Digital radios are retailers’ saving grace.

The retail sales floor is a fast-paced environment—here are six benefits that you can expect to experience from new digital technology. 

No. 1: Clear communication

Digital radios provide crystal-clear communication between users. With digital technology, the person on the other end sounds clearer and louder across an extended range without static, an advantage over analog technology. There is no need to worry about interference or whether the message will get jumbled and lost in translation. And better communication between employees ultimately results in a better customer experience.

No. 2: Extended coverage

Digital radios provide extra coverage range for large retail spaces like department stores. Some digital radios, like the Motorola DLR radio, can span more than 300,000 square feet, with associates receiving clear communication on each end, no matter how far away they are from each other. Employees in the back of the store can hear employees at the front of the store as though they are next to each other.

No. 3: No FCC license required

Digital radios operate in the 900 Mhz range and do not require FCC licensing so they can be used on the sales floor as soon as they are purchased and charged. This eliminates time spent on regulatory paperwork and licensing applications and reduce the cost of frequency and radio licensing fees.

No. 4: Special call features

There are times when a manager or associate doesn’t need to communicate to the entire floor. Features such as a private reply button allow associates to respond to just their manager or a specific employee. Some digital radios include a direct call feature that allows for immediate connection. If an employee needs to get a hold of the nearest person, there is a “page all” or “call all” option. Instant mute buttons can quickly silence any noise or conversation on the channel in case an employee is speaking with a customer.

No. 5: Thin and lightweight

No one wants to carry a bulky and heavy communication device around the sales floor. A thin, lightweight device like a digital radio fits perfectly on the hip and is easily accessible when needed. 

No. 6: Private and secure channels

It is important to make sure each channel you use is secure and protected from interference. On an analog radio, frequencies can overlap so that stores pick up conversations from nearby businesses. Digital radio technology keeps each conversation protected from channel overlaps.

Digital radios are advantageous to retail associates of all types, including cashiers, sales floor assistants, managers, and security personnel. With a variety of communication features, they speed up price checks and help employees contact different departments, request backup from fellow associates, and contact management to discretely help solve issues. The right communication technology can enable associates and help retailers dominate the sales floor.

6 Reasons to Go Digital on the Retail Sales Floor

Digital radios are advantageous to retail associates of all types, including cashiers, sales floor assistants, managers, and security personnel. The right communication technology can enable associates and help retailers dominate the sales floor.