The mobile revolution is influencing customers and transforming the retail landscape. As the retail industry adjusts to ever-evolving consumer expectations, cutting-edge retailers are rushing to meet the high demand for free WiFi among their customers. Whether at work or at play, mobile capabilities are integrated into customers’ day-to-day lives, and now they want to expand it to every shopping experience.
As limitless WiFi connectivity becomes a business necessity, consumers see it as an integral part of their experience. The proliferation of internet retailing coupled with the revolution of smart devices continuously influences the shopping habits of consumers. Retailers need to understand that mobile is a behavior. Consumers want to not only use technology in store to order a product online if it’s not available in store, with 62% of smartphone users more likely to take immediate action, but to navigate their overall shopping experience.
Offering free WiFi gives retailers a competitive edge by providing fast and reliable internet access to your customers for social networking, checking emails, online shopping, and surfing the internet at all times. This can have a direct influence on building customer loyalty, resulting in increased sales.
Here are four reasons why offering free WiFi to your customers can help your business.
Customers will spend more time in your store. One of the biggest advantages of offering free WiFi to customers is a no-brainer – increased time spent in your store. WiFi access helps customers stay productive and connected, giving them no reason to rush the shopping process. According to Business Insider, more than 62% of businesses reported that customers spend more time on their premise when WiFi is offered. Instead of examining the scenario as customers simply hanging around, consider using the opportunity to engage new customers and discover their needs.
Increased foot traffic. The fastest way to drive foot traffic is putting up a sign that brings awareness of free WiFi. This allows your business to attract new customers while enticing existing customers come back. In addition to visual recognition, most consumers use apps like Yelp! and Google Maps to find businesses, selecting venues that offer amenities like free WiFi.
Mobile marketing at the hands of customers. Certain WiFi solutions allow you to promote your business before customers even sign in on their smart devices. You can customize the landing page to attract customers and share special offers. Typically, there is an opportunity to brand your network with a creative, custom name, like “Vera’s Fresh Juices – Enjoy Free WiFi.” Additionally, in the age of social media influencers, customers can do marketing for you through social networking. By allowing customers to “check in” at your business, they can spread the word about your place in real time.
Create competitive edge. Businesses that offer fast and reliable WiFi will attract customers to their physical locations, creating advantage over business that don’t. As customers slowly get accustomed to free guest WiFi access, this will become a differentiator for businesses.
Based on the benefits mentioned, offering free WiFi will make your customers’ lives easier and boost customer loyalty in the long haul. By meeting this growing demand, businesses have a unique opportunity to deliver a superior customer experience and drive revenue growth.
Offering free WiFi gives retailers a competitive edge by providing fast and reliable internet access to your customers for social networking, checking emails, online shopping, and surfing the internet at all times.